For the first time in the 22-year-history of the World Travel Awards, Belize wins the biggest travel honors for the continent – the Mexico & Central America’s Leading Destination and the Leading Beach Destination 2015.
Belize emerged victorious with Placencia being named Leading Beach Destination 2015 and Ambergris Caye Leading Destination of 2015.
According to BTB’s Acting Director of Marketing and Industry Relations, Karen Pike, the accolades are significant because the distinction will attract increased tourism which will result in growth and profitability for the industry.
Belize contested the awards in four categories: Leading Beach Destination, Leading Destination, Leading Nature Reserve and Leading Tourist Board 2015 .
Vice Chairman of the BTB’s Board of Directors, Einer Gomez, travelled to Bogota, Colombia to accept the awards on Belize’s behalf.
While accepting the award for Leading Beach Destination, Gomez stated, “In Belize, Placencia is locally known as ‘barefoot perfect’ but we have more to credit than the golden sands and swaying palms for earning this award. We owe this honor to the countless stakeholders who work tirelessly to make Placencia a friendly, safe and entertaining place to visit.”
Nominees were meticulously selected by the more that 2,700 media titles and influential tourism figures who form the World Travel Awards Advisory Committee. Shortlisted countries were then published and the global industry and travel consumers were able to vote for their favorite.
The distinction is significant for a country whose economy depends heavily on tourism. Eighteen percent of Belize’s GDP is derived from the tourism industry and 25 percent of men and women employed are related to the industry. The Tourism industry contributes more than $600 million a year in revenues, making it the second largest industry in the country.
Placencia and Ambergris were nominated for the honour of being declared Leading Beach Destination in Mexico and Central America.
Placencia won this award for her famous crescent beach of smooth brown sand.